PrescribeWellness Sheds Light on Personalized Digital Intervention

Emerging patient-centered healthcare trend leverages new technologies to improve communications and get patients engaged in their own healthcare

ALISO VIEJO, Calif. – Aug. 22, 2013 – Healthcare leaders gathered at the Centers for Disease Control and Preventions’ National Conference on Health Communication, Marketing and Media this week to drive the conversation about emerging healthcare trends and technologies addressing preventive and patient-centered healthcare.

 “The Affordable Care Act provisions including STAR standards and changing reimbursement models are placing focus on preventive healthcare,” said Al Babbington, CEO of PrescribeWellness, who gave a talk about how Personalized Digital Intervention (PDI) is proving to have a positive impact on health outcomes through improved provider-to-patient communications. “Millions of Americans need education and motivation to manage their chronic disease and prevent the onset of others. This puts added pressure on an already strained healthcare system, where primary care doctors have very little time to educate their patients on prevention. New technologies must be more effectively leveraged to provide patients the support necessary to improve outcomes.”

PDI is a simple concept founded on the belief that the support needs of every patient are different. The new technology helps facilitate provider-to-patient communication with the channels, content and frequency needed to address individual patients’ specific healthcare needs. Adoption of these effective communications results in patients’ increased ability to maintain healthier lives through behavioral change programs, chronic disease management and medication adherence regimens.  

“New genome discoveries, advances in neuroscience and big data analytics are personalizing medicine,” said Dr. Alfred Damus, Chief Medical Officer for PrescribeWellness. “It only makes sense that the support the patient receives be personalized as well. PDI is a virtual coach, the next best thing to being able to call all your patients every day.”

In the United States, chronic diseases such as diabetes and hypertension account for three of every four dollars spent on healthcare and roughly 70 percent of deaths, costing Americans over a trillion dollars each year.  In addition, roughly 133 million Americans, or almost half of all adults, have at least one chronic illness. PDI programs provide a low-cost, scalable method of reducing costs and improving health in America.  

About PrescribeWellness

PrescribeWellness was founded in 2010 with a mission of reducing healthcare costs and improving health in America. The company delivers cloud-based provider to patient communications and facilitates collaboration of healthcare providers, family and other stakeholders to improve care and outcomes. Their services include population health, medication adherence, chronic disease management, and transitional care. For more information, please visit or email